OUR
ETHOS
We are a female founded small business based in the UK with a philosophy centred around ethical manufacture and transparency. We want WKND Apparel to reflect our values and inspire our customers. It can be difficult to balance affordability, quality and ethics, but hope WKND Apparel can in some way, achieve just that.
WE PAY OUR WORKERS
Our main goal is to ensure our factory workers are paid a living wage in a safe environment and aren’t subject to forced labour. We’re working closely with our suppliers to build lasting relationships and to provide you with the tools to make better choices. Quality is very important to us and we believe that if clothing is constructed well, it will not only last longer, but you’ll feel amazing!
CERTIFICATIONS & PROCESSES
All our garments carry the OEKO TEX certificate meaning they are certified free of over 100 harmful chemicals, both regulated and non-regulated. We can assure you that your clothes have been made in respect to one’s skin, the workers and the environment.
Our watercolour print has been creating using a sublimation printing method that is eco-friendly and increases the longevity of the print. The process is waterless and instead uses heat to bond the dyes to the fabric. This results in minimal waste and dyes aren’t washed into our water systems. However, sublimation printing requires polyester to achieve the best results. Polyester isn’t known for being eco-friendly, but we are working closely with our supplier so that we can use recycled materials in our future garments.
MIX & MATCH
We have designed each piece so that it can be mixed and matched with others in the range. By creating your own looks with each of our garments, we hope this will increase the wearability of the range and our clothes will be a favourite in your wardrobe for a very long time!
WE AREN'T PERFECT
We can’t single handedly save the planet, but we want to play our part and hope to inspire and educate others into making small changes. We want WKND Apparel to have a positive impact on people and the environment. We are committed to continually working to improve our products and production processes. We certainly aren’t perfect, and don’t claim to be, but with your support we hope to grow and develop as a transparent, honest brand. We have a lot to learn, but we’re excited to share our journey with you!