Privacy Policy

Privacy Policy
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from wknd-apparel.com.

Personal Information We Collect
When you visit our site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device.  Additionally, as you browse our site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to us, and information about how you interact with us.  We refer to this automatically collected information as “Device Information”.

We collect Device Information using the following technologies: 
“Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier.  For more information about cookies, and how to disable cookies, visit All About Cookies
“Log files” track actions occurring on our site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps. 
“Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the website.
Additionally, when you make a purchase or attempt to make a purchase through WKND Apparel, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number.  We refer to this information as “order Information”.
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and order Information.  

How do we use your personal information? 
We use the order Information that we collect generally to fulfil any orders placed through WKND Apparel (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).  Additionally, we use this order Information to: 
- Communicate with you; 
- Screen our orders for potential risk or fraud; and 
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimise our website (for example, by generating analytics about how our customers browse and interact with WKND Apparel, and to assess the success of our marketing and advertising campaigns).

Seeing Adverts for WKND Apparel Online
We use online advertising to keep you aware of what we’re up to and to help you see and find our products.  You may see WKND Apparel banners and ads when you are on other websites and apps, such as social media.  We manage this through a variety of digital marketing networks and ad exchanges.  We also use a range of advertising technologies. 
The banners and ads you see are based on information we hold about you, or your previous use of WKND Apparel (for example, your WKND Apparel search history, and the content you read on WKND Apparel) or on WKND Apparel banners or ads you have previously clicked on.  
For more information on our use of advertising technologies and Cookies, please see our Cookie Notice

Sharing your Personal Information 
We do not, and will not, sell any of your personal data to a third party – including your name, address, email address or credit card information. We want to earn and maintain your trust, and we believe this is absolutely essential in order do that.
However, we share your personal Information with third parties to help us use your personal Information, as described above.  For example, we use Shopify to power our online store.  You can read more about how Shopify uses your personal information here.  We also use Google Analytics to help us understand how our customers use the Site.  You can read more about how Google uses your personal information here.  You can also opt-out of Google Analytics here.
We also share your data with the following categories of companies as an essential part of being able to provide our services to you:
  • Companies that do things to get your purchases to you, such as payment service providers, warehouses, order packers, and delivery companies.
  • Professional service providers, such as marketing agencies, advertising partners and website hosts, who help us run our business.
  • Affiliates who help us reach out to potential new customers or promote our products on their websites.
  • Credit reference agencies, law enforcement and fraud prevention agencies, so we can help tackle fraud.

Behavioural Advertising 
As described above, we use your personal information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.  For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page here.
You can opt out of targeted advertising by using the links below: 
- Facebook
- Google
- Bing
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal here

Do Not Track 
Please note that we do not alter our website’s data collection and use practices when we see a Do Not Track signal from your browser. 

Your Rights 
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted.  Your rights include:
The right to be informed about how your personal information is being used.
  • The right to access the personal information we hold about you.
  • The right to request the correction of inaccurate personal information we hold about you.
  • The right to request that we delete your data, or stop processing it or collecting it, in some circumstances.
  • The right to stop direct marketing messages.
  • The right to withdraw consent for any consent-based processing at any time.
  • The right to request that we transfer or port elements of your data either to you or another service provider.
  • The right to ask us to explain any computer-system decision about you.
  • The right to complain to your data protection regulator — in the UK, the Information Commissioner’s Office.

If you would like to exercise this right, please contact us through the contact information below. Additionally, if you are a European resident, we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through WKND Apparel), or otherwise to pursue our legitimate business interests listed above.  Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

Data Retention 
When you place an order through WKND Apparel, we will maintain your order information for our records unless and until you ask us to delete this information.

Changes 
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. 

Contact Us 
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please drop us a line here, or via mail using the details provided below:
WKND Apparel, PO BOX 1384, Poulton-le-Fylde, FY6 6ES, United Kingdom